For over 20 years How To…Associates has been involved in driving ideas and businesses to profitability and liquidity. The success of your business is our business!

Let us be your small business advisors! Call us for practical information about starting or growing your business.

Here are some of the ways we can assist you


Complete a Feasibility study to determine if your business idea is profitable and sustainable


Assist you with writing a Business plan to be used as a management tool, to secure funding or as you need it!


Assist you with creating and implementing a Marketing plan. We can provide practical and inexpensive methods to implement your marketing strategy


Create sound financial strategies to assist you in starting or growing your business. We can assist you with applying for small business loans especially SBA 7a and 504.

How to… Associates works with all businesses especially in Alameda, Contra Costa, Napa, Marin, Mendocino, San Francisco, Solano and Sonoma counties.

We look forward to speaking with you to assess how we can assist in charting your success!

“Need help? Call today for a free 30 minute consultation”

About Denise

Ms Beeson has assisted small business in various roles. She has been in banking for over 15 years as a VP Small Business Development Manager, Director of SBA funding and Business Development Officer with large banks, small community banks and private money funders. In addition she has been an Adjunct Instructor in the Business Management Department at Santa Rosa Junior College, Santa Rosa for over 20 years. Some Classes she has taught include: Procedures to Start a Business, How to Write a Business Plan, Small Business Promotion, Advertising and Sales, and Retail Marketing.

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